Pacific Rim Toy Line Preview
The official Pacific Rim Facebook page has posted 2 pics of the upcoming Pacific Rim toy line by NECA.
So far only Jaegers Gipsy Danger and Crimson Typhoon have been released as the two products will be unveiled at the 2013 Toy Fair opening this Sunday, February 10th.
LEGENDARY PICTURES ANNOUNCES FAR-REACHING LICENSING DEALS TO SUPPORT SUMMER EVENT FILM PACIFIC RIM
Worldwide Merchandising Program Encompasses Toys, Apparel, Books, Video Games and More
Burbank, CA – February 8, 2013 – Legendary Entertainment announced today wide-reaching licensing partnerships tied to one of the biggest motion picture events of the summer, Warner Bros. Pictures and Legendary Pictures PACIFIC RIM, directed by acclaimed filmmaker Guillermo del Toro. Legendary has secured a strong list of major licensees in all key categories in advance of Toy Fair, February 10-13 in New York. Legendary has also released exclusive images of the Jaeger toys available now on Facebook.
This broad-range merchandising program includes best-in-class consumer products brands and covers major manufactured goods categories spanning from apparel to board games to Halloween costumes.
“As anticipation mounts for the release of PACIFIC RIM, Legendary Entertainment is committed to collaborating with a world-class lineup of licensing partners that will serve as the foundation for a strong merchandising program,” said Joel Chiodi, Legendary’s EVP of Theatrical Marketing. “The responses from licensees and retailers have been phenomenal as they embrace the unique opportunity that this property presents.”
Legendary’s top-shelf list of leading licensees includes marquee publishing brands, such as the National Entertainment Collectibles Association (NECA), which will supply PACIFIC RIM-branded collectible action figures, model kits, prop replicas, posters, puzzles, board games and apparel worldwide. In the video game category, Legendary has carved an agreement with Jump Games to supply mobile and tablet games globally, as well as with Yukes Company for downloadable console and PC games worldwide. Cryptozoic Entertainment will oversee trading cards and trading-card accessories on a worldwide basis. Titan Books will handle worldwide novel adaptations; Legendary Comics will oversee the worldwide distribution of licensed Graphic Novel adaptations; Insight Editions will be responsible for the global distribution of the “Art Of” book; and Brown Trout Publishers will handle calendars in the U.S., Canada, UK and Australia. Rubies Costumes will manufacture PACIFIC RIM Halloween masks, costumes, animatronics and Halloween décor for the global market and Sideshow Collectibles will supply higher-end museum-quality replicas and statues from the film worldwide.
Please visit the following links to view images on Facebook:
Legendary: http://on.fb.me/ULJEvC, Pacific Rim: http://on.fb.me/ULJRyZ
Thanks to JCP as always.